Having lived in Malaysia & Singapore and worked on both regional & local accounts at renowned firms such as GroupM, Publicis, Omnicom, and Entropia (subsequently acquired by Accenture) - my diverse background and extensive professional experience have undoubtedly shaped me into a well-rounded and culturally aware individual; giving me a global perspective and a deep understanding of various markets and cultures.

As a specialist in media planning and strategy development, I take pride in my ability to create targeted and impactful campaigns, striving for effectiveness in every endeavor. My proficiency extends beyond the realm of media, as evidenced by my collaborative ventures with creative teams. By actively engaging in the creative process and contributing to pitches and projects, I have seamlessly integrated strategic planning with imaginative execution. This comprehensive approach highlights my prowess in holistic advertising strategy and the art of fostering harmonious relationships with stakeholders.

My esteemed clientele, including prominent brands like Google, Abbott, BMW, Unilever, Dole, & Etika Group of Companies, underscores my competence in handling substantial accounts & delivering exceptional outcomes. Notably, my involvement in campaigns that have received recognition from prestigious awards like MARKies, AOTY MY, Dragon of Asia, and MEA serves as a testament to my ingenuity and further solidifies my expertise & the quality of my work.

Armed with the knowledge and experiences acquired throughout my journey, I aspire to continue inspiring and being inspired, as well as channeling my expertise to create impactful and meaningful projects.

Lesser-known facets of my life that add layers to my profile; 

• I spent a significant 9 months in New Zealand - engaging in agricultural work and travel.

• I'm a coffee enthusiast and was once recognized as an award-winning barista - tell me how you would like your coffee.

• I pursued a major in film during my time as a mass communication student - and since 2014, I've maintained a weekly tradition of visiting the cinema.